Cosmetic Dentistry and Social Media with Dr Yazdan

Dr. Desiree Yazdan completed her Masters of Science in Craniofacial Biology and her Doctorate of Dental Surgery at Herman Ostrow at The USC School Of Dentistry. Dr Yazdan immersed herself into learning how to transform, reconstruct, and create beautiful smiles with her education, skills, talents, and has continued to refine her skills throughout the years. Her current practice is located in Newport Beach, CA and mainly focuses on cosmetic treatment. Dr. Yazdan has always been passionate about transforming smiles and she was featured on The Doctors TV Show for a smile makeover. Interestingly enough, she built her business using social media and, for the past 4 years Dr. Yazdan has been coaching other healthcare professionals how to grow their businesses using social media. To connect with Dr. Yazdan you can find her on Instagram (@DrYazdan) and you can also check out her podcast, The Social Dentist.

 

In this episode Dr Yazdan shares how her social media journey began as a result of her business partnership breaking down within one year of acquiring a new dental clinic and how this helped her rebuild her business. We discuss stress management techniques and Dr Yazdan shares how she manages to juggle clinical dentistry, practice ownership and her social media platforms with her young family. We compare our approach to cosmetic dentistry in order to ascertain whether there is a difference between the US and the UK. We focus on porcelain veneers and Dr Yazdan shares her patients’ journeys to having porcelain veneers.